Do you dream of growing a large following in your business to create the lifestyle of your dreams? Are you uncertain of how to attract the people that you will need to make your dreams happen? The answer is simple.. Become A Shepherd! Think about it for a moment, a shepherd is a person who tends, feeds, or guards a flock. How is this different than growing a community to build your business?
Lets break this down as to how this relates to your business and what you need to do to grow your business.
Tending The Flock
When a shepherd tends to their flock they guide them along a path to a destination. In your business are you guiding your clients and customers from where they are starting to a particular destination which should be their goals? If your not guiding your clients along a path to a destination, then its time to start. This principle can be applied to any business regardless of the product or service. The goal is to help people through the buying decision process so they can make informed decisions. In your business look at what your products or services are and chart out how you can effectively guide your clients to the desired result.
Feeding The Flock
In order for a flock to thrive, it must be fed! What are you doing to feed your followers information that will help them grow? We live in a world where people are fed information both good and bad. The question is what will you start doing to nurture your clients to grow the size of your flock? In every business you have to look at what things you are giving your clients and customers that meets their needs which will help them achieve their goals, and also tell the people that they know, like and trust about who you are.
Guarding The Flock
In nature every animal has a natural predator. In your business the predators can be your competitors, or it can be people your clients know who are negative about anything that is new or different! Your goal is to insulate your clients by ensuring they have the most accurate information about who you are and what you offer. It is imperative that you do everything you can to protect your clients because they are your livelihood. You need to treat them the same as you would take care of your home as they ultimately provide you food and shelter. Take a moment to search at who your competitors are and also what are the negative things that might influence your clients. When you know what these are, you can create strategies to help guard your clients from succumbing to negative influences and ultimately hurting your business.
When you take the steps listed above with your business you will grow a community of followers that rely on you for your products and services. Make the choice today and build a community in your business to create the income you desire.