Every day there are countless entrepreneurs networking, and talking to people about their business. Among the most common questions that everyone asks someone is “What do you do for a living?” If you answer I’m a _____ helping people do ______ then you are not in the business you think you are in.
The reality is that in todays world while each of us has a speciality that we make a living by, we are all in the business of marketing. Think about it for a moment, those who market the best will typically earn the most. Notice I never mentioned that it had to be the greatest product or service in the world. If you have the worlds greatest product but no one knows about it, then what good is your product or service?
Every day, there are millions of people who are looking for solutions just like yours to help them with a problem. The question is, will they find you or will they find your competitor? Gone are the days of simply putting an ad in the yellow pages and waiting for the phone to ring. You have to have a strategy and be proactive about your marketing efforts if you are serious about generating leads for your business.
There are many great examples of how companies utilize various marketing strategies for their products & services. The one I want to focus on today that is the art of telling a story. While telling a story to market a product is nothing new, it moves faster than ever with social media.
Because of social media it is vital that any story that promotes our business is a positive one because regardless of if its positive or negative, it will be shared. This past weekend, I read a Facebook post that highlighted a picture in a local bar that tried to make humor of domestic violence in a very bad way. Sadly, the management of this establishment didn’t handle it well, so now their business is receiving tons of FREE publicity in a very negative way. Oh and the sign was written by the staff, not the management.
So if you think that only the people at the top in a business are in charge of marketing, try again. Marketing is the responsibility of everyone who is involved in the business.
Take a look at your marketing efforts. Is everyone on board with what you are doing, or is it only the people at the top. Remember marketing is a team effort.