If you believe that you can simply tell a few people that you are in business today and expect hordes of traffic to come your way you are highly mistaken. We live in a world where there is steep competition, with everyone wanting their piece of the pie. Gone are the days when you only had a relatively few choices to turn to within a geographical area for what you are looking for. There was a time that simply being listed in the Yellow Pages was enough to attract business, but we live in a completely different world.
If you do a search for a particular type of business in the city you live in, you will be presented with countless pages of companies to choose from. So the question is, how do you stand out in such a crowded market with so much competition!
It Starts With Your Why!
It’s not enough to simply attract customers, you want to attract raving fans who will tell others about your business and why they should be using you rather than competitors. Think about it for a brief moment, when was the last time you went to a business that you had such an amazing experience, you felt compelled to tell others about your experience? We all have had them! We also have had the experience where a business was non-remarkable and you simply used their service without telling anyone about it.
Building Your Why
Your why in business revolves around why you got started in it in the first place. What was the reason you decided to break out on your own to create an impact in the world. What is the one thing that compels you to get up in the morning to keep coming back to make a difference in the world. It is this message that must be shared. You want to take your why and share it with your audience so they feel it. Here are a couple simple ways that you can do this.
Create A Culture Based Around Your Why
The environment that you work in should reflect who you are and why you are doing it. You want your customers to feel it the moment they walk in the door, or they visit your website. Look at brands that you respect and model the feelings you get when you think about them. Only think of the brands that you feel compelled to tell people to utilize in their lives.
Tell People Why You Are In Business
Most people simply tell people that they are in business and what they do, but rarely do people tell others why they are in business. You have to create a compelling story that tells people why you are doing what you are doing. You want them to know the benefits that you will provide to them for utilizing your services.
Build A Community Around Your Why
Lastly, you must build a community in today’s competitive landscape. A community is formed around your clients and customers. Remember that people do business with who they know like and trust. You want your business to become a focal point that people can refer to to help them in various areas of their life.
Remember it all comes down to positioning yourself as the go to person in your industry. Knowing your WHY is one of the many steps that you must take to transform your business into one that will thrive for the long term.
What are you doing in your business to let clients and customers know what your why is?