One of the challenges that entrepreneurs face in today’s marketplace is how to stand out in a crowded market. It doesn’t matter if someone is in Real Estate, Medical Services, Insurance, etc. as each profession has competition competing for the attention of a specific target audience. Thankfully in today’s marketplace it is now easier than ever to stand out! True there might be tons of competition, but the vast majority of them are not leveraging technology to stand out. It’s not just technology that will help you stand out, it’s old fashioned creativity to gain the attention of the market.
If you ever need inspiration on how to stand out to gain the attention of a market, simply head over to YouTube and search for infomercials. Yes the same ones that resulted in you buying a product that you never knew existed or needed! These are great examples of how you can promote a product or service and create a buying frenzy. Each and every one of them followed a simple formula.
- Identify The Problem
- Agitate The Problem
- Offer A Solution To The Problem
Granted some of the informercials are pretty outlandish when it comes to what they are promoting, but they stood out because they all have one thing in common. They stimulated emotions through the creative aspects of the commercial. Think back to an infomercial that you watched and how it made you feel, did you feel compelled to purchase whatever item they were talking about? This is the type of emotion that you want to convey with your message. You can do this with either words or better yet video. Because people have been conditioned for decades to make buying decisions from watching video, it is only logical that you utilize this marketing medium to promote your business.
Utilizing video to stand out in a crowded market doesn’t have to be a hollywood production, in fact you are better off if it’s not! Because live streaming gaining an increasing amount of users each month, people are becoming accustomed to seeing messages that are recorded utilizing mobile devices. People are wanting to connect with you as the individual not you as the brand. Look at the world of Real Estate. In most major cities there are thousands or even tens of thousands of agents vying for the attention of homeowners. Which do you think will gain more attention, a heartfelt description of a home by the agent or a cold video utilizing still images in a video. Obviously the first one because it contains personality. Remember, people do business with those that they know like and trust. The more you let your personality shine, the more people will want to do business with you. We live in an age where people connect with people globally. How many times did you buy a product or service online based on the recommendation from a friend. The more you leverage creating content that fosters relationship building, the faster you will build your brand and ultimately stand out!
Building A Community
Unless your name is Starbucks or Donald Trump, no one cares about your brand, however they will care about you as the person and what you stand for! Far too many business owners want to utilize the same strategies that major brands are utilizing, however they already have built their tribe, while you are just at the beginning stages. You have to begin with attracting evangelist who will tell the world who you are and share your content. This results from you being yourself utilizing video and solving a specific problem. Building a community is a natural process that is sped up utilizing social media. Think back to the first day of school when you were a kid. You might not have known a single person, yet over time, you knew who was who, and people gained followers in their tribes. You in your business is the new kid at school, and now you must leverage tools and systems to attract people and ultimately stand out. Will it happen overnight? No, but when you are consistent, people will learn who you are and tell others about your products and services!
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