Unless you’ve been living under a rock the past several years, you’re probably on Facebook. Let’s face it, if you are wanting to communicate to the masses you are using Facebook in some capacity. Over 1 billion are using Facebook in one fashion or another, the question is are you using it for your business? There is an old expression that truly fits this “You Must fish where the fish are biting”. You must ask yourself, are you positioning yourself properly with Facebook to attract the buying customers you are looking for?
Using Facebook for business goes beyond just posting what interesting things have happened in your day. You must engage your audience with conversation that will attract the people who will not only find you interesting, but will grow to trust you and ultimately do business with you. Have you only been posting on Facebook what you did today in regards to eating or going to the gym? If you are wanting to make an impact with your business, you absolutely must go beyond this level of conversation. This involves creating content with valuable information that people will feel compelled to share with their sphere of influence. This is one of the most critical things that you can do with your time spent on Social Media. Additionally, you must spend some time to clearly identify who your ideal clients and customers are. This one thing will help you be more effective with your communications, as if you are not sending the right message to the right people, you will have a hard time attracting the audience you are looking for.
Here are five things that you can do that will help grow your business using Facebook right away:
1. Create a Facebook Page
If you haven’t created a Facebook Page for your business, then this is an absolute must for you especially if you are a local business. More and more people are using the nearby functions on their smartphones to see what businesses are in the area. There are more and more people who plan their lives around the happenings on Facebook within their social sphere. You want to make it as easy as possible to connect with you, and having a page will help you do this. A major advantage of having your business listed this way is the map feature. How many times have you been lost and your trying to find the place you are headed but cant remember the address. If people see that you are on Facebook they will be able to get to you much easier. Your goal is to eliminate any barriers for people to not only reach you but to communicate with you.
2. Create Locally Focused Content
If you are a brik and mortar business, you will want to attract people who are in your area. One of the best ways to do this is to create content that is focused on the area that you are in as well as the demographic that you want to attract. Take a moment to look at the restaurants in your area that are creating content and sharing it on their pages. This info will be found by people who are searching for places using the nearby function. Imagine the result if people see that you have content talking about the things that are important to them. Think about how many people will want to look at your business over the competition because you have content while they dont. Your goal is to take action and create content today. If no one in your area is doing it, be the pioneer and start a movement by putting your business on the map!
3. Be Social
In today’s world so many businesses forget about the simple principle of being social with their followers and connections. People want to have conversations with the people that they like. If you are only broadcasting what is happening in your business without creating engagement, you are missing half of the equation. Take some time and look at various ways you can engage your clients with testimonials, videos, pictures, survey’s etc. The more ways you allow your clients to engage with you, the more your business will grow and prosper.
4. Utilize Contests
If you are like most people in the world you will love to win. After all we are all born winners in the world, so why would winning a contest on Facebook be any different? Contests are one of the easiest ways to create a viral effect due to people loving the possibility of winning. Utilize contests that will bring people into your door, or facilitate them to pick up the phone to talk to you. Your goal ultimately is to get more people interested in your products and services. Many times people will use your services despite not winning because of the value that you are creating. People not only want to win, but they want to have fun in the process. Make sure that your contests are fun to maximize creating engagement.
5. Be Proactive
If you’re waiting for people to come and just find you on Facebook or any other social network will be waiting a very long time. Gone are the days of being the only game and town and business would just come to you. You must create content that engages your audience and will entice them to pick up the phone and contact you. If there is something that you don’t understand when it comes to Social Media, you must either learn it or find someone who can do it for you. You must be able to learn and implement ideas quickly in your business because we live in a fast changing world. The quicker you are able to do this, the quicker you will see results in your business.
Remember that to effectively leverage Facebook in your business, you must never forget that it is about the relationships you build. You must go beyond trying to find the customer of the day. You must find the people who will become your advocates and help feed you for a lifetime!