How many times have you been at a networking event and you saw people who literally were not networking with purpose? The sad reality is that this is more common than anyone would hope. Just like anything that we do in life, there must be a goal or a purpose in order to achieve any type of measurable results. When networking, you absolutely must decide what is your objective in terms of who you want to meet, what introductions you want to make, and what impact do you ultimately want to have.
How To Begin Networking With Purpose
In order to be successful when it comes to networking you must first identify who your target audience is to network with. There are numerous networking venues out there, but if you don’t know who to talk to you, you will not connect with the right individuals. There are many great places to find groups to network with. A great place if you don’t know where to find a group is meetup.com. The advantage of using meetup.com is it will help you identify groups in the area, as well as show you who is attending the event. The more info you know about the people attending an event the better. As your time is the most valuable thing in the world, you want to make sure that the event will be worth attending.
At any networking event, you will find a wide variety of people in attendance. Your goal is to find out who you should talk to to achieve your results. Remember its not about the quantity of people you talk to, but the quality. Find out who the organizer of the group is and who the speaker is if there is one. These will typically be people that know what is going on and what businesses are in attendance. Besides these two people, make an effort to meet 5 people at an event. When you focus on quality relationships, the chances of establishing follow up meetings and generating business substantially increases. Ask yourself how much do you remember about a person if they just grabbed your business card from you and didn’t say 5 words? Compare that to the person you talked with in detail for 5 minutes to find out a glimpse of who they are! A key component that you must do is be a giver first. That means when you are out networking, think about the people that you know within your existing network that you can connect with the people that you are meeting. Always remember the old expression, the more you give the more you will receive. Go forth and begin networking with purpose, and as always I would love it if you shared this post with your network on Facebook, Twitter, and Google+.