In any business Social Media Relationships with clients and customers are more important than ever. With the wide spread usage of social media our clients and customers are ultimately our biggest advocates in generating new business. No longer can we solely depend upon our marketing efforts alone as the power of the written (spoken and video) word can spread a powerful message or one that will shut your doors permanently. Using Social Media Relationships effectively can dramatically improve your business for the better.
How to Use Social Media Relationships
The goal of meeting people online through social media should be to develop a relationship. How many people have you met online are not interested in building a relationship but only to sell you their latest wares and trinkets? I know that over the years I have met quite a few people via social media this way, but because they were not interested in building a relationship that would be beneficial to both parties, they quickly went on their separate way. The first step in using social media for relationships should be to identify where your target clients and customers are. Depending on your business they may spend more time on LinkedIn or they may be on Facebook. The most important thing though is to know where you must begin communicating with them.
Your goal through contacting someone new is to begin a quality conversation to find out how you can help them. The key here is to provide value, as everyone loves value. Value could be something thats monetary or it could be something informational that helps provide a solution to what someone is looking for. When you begin your journey to communicate with over social media to build relationships, ask yourself what value can you bring to someone to help them with their needs?
In order to have solid social media relationships you absolutely must follow up with someone after initiating the relationship. Far too often people will contact someone once or twice but then have no further contact after making an initial sale. It goes back to the expression “It’s all in the follow up!” Look for ways that you can create a community with your clients and customers. Look at creating a Facebook or LinkedIn group for your business. Create an email newsletter to provide quality information that is delivered consistently to your clients and customers. The key to following up is to uncover how your clients and customers love to receive information. Some people love to receive info via text messaging, others will simply prefer an email. The best way to find this out is to simply ask your clients and customers. Take the time to build solid social media relationships and you will consistently be rewarded in life.
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