I wrote The Art of Convers(at)ion to help business owners and entrepreneurs bring back conversation to the marketing process. Have you ever noticed the number of ads that talk to people as if they are cattle? Do these ads compel you to take action, or to simply ignore them? This is the reality of marketing today. Because there has been a high focus on marketing to niches instead of people, messaging has become generic and not compelling for a person to take action. If you are unsure of this, simply look at the newsfeed within Facebook. You will notice a large number of ads by entrepreneurs and business owners who are either focused on marketing to a large group of people or simply promoting a product or service that benefits them more than you.
The name of the book has a specific meaning behind it. When you look at the words conversation and conversion there are only 2 letters differentiating them. To shift your marketing to go from a niche to an individual requires a simple 2mm shift in how you approach prospects.
In The Art of Convers(at)ion, you will learn how to identify who your ideal client is for your business. When you know who to market to, then you are no longer marketing to the masses.. you are communicating with an individual. Additionally, you will learn how to leverage personalities in your messaging, as well as how to find and converse with prospects leveraging social media.
I encourage you to download a copy of the book from Amazon so you can take action right away, as well as investing in the printed version. At the end of each chapter, there are exercises designed to help you implement the concepts identified in each chapter.
I look forward to hearing about how The Art of Convers(at)ion has impacted the way you communicate in your life and business.
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