Michael is a professional photographer, speaker and on-camera coach. His work has been published in Harper’s Bazaar, The New York Times, Business Insider and on TV networks such as ABC and Comedy Central.
Michael has had anything but the traditional background when it comes to becoming an entrepreneur. He went from being the person who was a partier in high school, to the US Navy, to becoming a successful entrepreneur in NYC.
When it comes to achieving the success you are looking for in life, there is not a single clear path. One of the keys to achieving success is to do what feels fulfilling. This can be different than something you love, because the thing you love might not love you back.
A key component of building an authentic brand is how you present yourself on camera. It’s not about looks, it’s about the ability to attract what you want with a photo or video.
The image you have must be right for the environment. For example, the image you use on LinkedIn must be appropriate for the network, and for attracting the people that you want as no one will tell you your picture is not working for you on LinkedIn.
Key tips to remember when it comes to being on camera.
- It’s not about you. It’s about how you are trying to make the other person feel. You have to trust your instincts that you know how to do it. You’ve spent your whole life practicing how to be you, let it shine.
- Ensure that the point between your eyes is closer than anything else to the camera. Move your forehead a little closer. When we want to express love with another person, we bring our foreheads together.
Over the course of 7 months, Michael did over 400 periscope broadcasts. Here are a few key points discovered in the process.
- accelerates the trust building process for business. It enables people to see you in the moment, people can decide to trust you immediately.
- Focus on who you want to talk to. Know who your ideal client is before you hit broadcast.
- Know why you are talking to them. Always go for an emotion when broadcasting.
When recording video a great way to stay on topic is to utilize bullet points and place them somewhere you can see while recording.
One thing that anyone can do today to begin making a change in their business is embracing gratitude. Take a few moments, utilize your phone and record a video saying thank you to someone that you have interacted with recently. This simple action can go a long ways in growing your business.
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