Brad Powell is a business coach & videographer. He has a passion for helping small business owners carve their own path and craft the story that defines who they serve so they can connect with the right audience and grow their business.
Brad got his start as an entrepreneur by starting an outdoor school in the pacific northwest. At it’s core the school was truly a program about empowerment. It was within this business that the foundation was laid in regards to communicating with people as he began utilizing cell phones in the field. Granted today this would be common place, but at the time it was revolutionary considering the phones were the size of small bricks.
He continued his entrepreneurial journey in the music genre where he helped international artists gain exposure in North America. It was after this experience he truly embraced the power of video to market a product to an audience. With video it allowed for artists to truly convey their passions to an audience which was above and beyond what audio could provide alone.
Video’s greatest power is the ability for viewers to connect with someone where they are in life. This is vitally important for business owners as they want to connect with customers on a deep level. Video allows someone to appear vulnerable. When someone is vulnerable it increases the likability factor, as viewers can relate to someone on a deeper level.
One of the greatest things about video is how it can be leveraged in multiple ways. A single video can be utilized in a podcast, it can be transcribed, and it can be turned into a blog post. This allows someone to create content and utilize it on multiple platforms without substantially increasing the amount of work they are doing.
Facebook Live is a powerful tool for businesses to use, as it is raw and uncut. The best way for someone to think about FB live is a TED Talk. Learn to be precise with your message, after all you are competing for someone’s attention with everything else they see on Facebook.
The One thing that someone can do to start growing their business today with video is to simply do it. Leverage Facebook live to grow an audience and market to them. The only way someone gets better is to simply do it, and do it often.
To learn more about Brad visit: