Leveraging Social Media to grow your business is one of the most powerful tools at your disposal. However, it is important to utilize it properly.
Now more than ever people are utilizing social media to connect with friends, family, and colleagues. At the same time, businesses are utilizing the same networks to advertise their products and services to the same audiences. Because of this, it is vital to focus on building connections with your prospects instead of simply selling them.
How many times have you looked at your newsfeed on Facebook and noticed an ad that made zero attempts to connect with you, or build a relationship? Did you feel compelled to make a purchase, or did you simply ignore the message? Or how many times have you seen individuals post that they have an amazing offer you must take part of? Did you rush to claim this offer? Probably not!
The key to success in today’s world of online marketing is to consistently look for ways to provide value to the people you want to serve. When you do this consistently, you become the person they trust. Your goal is to have such trust that the value you provide is so hi, that it compels people to buy from you.
When the price of what you are offering is lower than the value, people will be compelled to buy. This should be your focus. The way you accomplish this is through engaging with an audience. You want to go beyond simply making posts about your business. You want to participate in discussions that are taking place. Create live videos that show people you are a real person. Volunteer at charities important to your prospective clients. The more ways you show up in their lives that matter, the higher your perceived value becomes.
Lastly, look for ways to enrich people’s lives. Make an effort to give something of value that makes things easier. When you do this consistently, people will see you as a person of trust and want to do business with you.
Remember, people will buy from you based on how you made them feel.