Michelle Pescosolido is an expert Facebook Marketer helping entrepreneurs understand how to leverage social media platform to grow a profitable business online spanning the globe.
Michelle’s usage of Facebook advertising came out of a necessity when she started a career in direct sales. At the time she became frustrated with the “old fashioned” way of marketing which meant making a list of family friends, doctors, swim moms etc. In 2010 she noticed Facebook ads appearing on the right side of the newsfeed, and thought it would be a great way to advertise her business. This moment plunged her into the world of online advertising.
When she first began leveraging a Facebook Page to grow her business she didn’t see success at first, but with hard work and determination, she began experiencing success at around the 6-month mark.
To achieve success at marketing online you have to do more than becoming a student, you must become an implementer.
There is the expression that “Marketers ruin everything!” this stems from people not doing things properly or abusing platforms in some capacity or another. A great example of this would be Facebook ad accounts being shut down. More often than not, it is because someone is violating the guidelines established by Facebook on what you can do in an ad and what you cannot. Thusly, it is important for anyone wanting to market their business on Facebook to read the advertising guidelines.
Entrepreneurs have a wide variety of methods available to them today to promote their business. Regardless of which method is chosen, a key component in each is the importance of building your own brand. Most direct sales companies teach distributors to brand the company. This works great for the company, but not so much for the individual. In every type of business, people do business with people, not companies. When you build your brand you must become the authority, this positions you as the go-to person.
On your Facebook page, it is vital to leverage ads to boost the engagement. Presently organic reach is at best 5% without utilizing any methods to stimulate it. This means that without ads, most posts will not reach their intended audience.
Additionally on pages, because people want to connect with people, it’s vital to appear as the real version of you. Followers want to get to know who you are, not a glimpse of you. A great way to increase the engagement on your page is to schedule posts. Because life can get in the way, scheduling posts will allow you to remain engaged in the form of content production without having to do it manually 7 days a week.
As you grow your presence online, it’s almost certain you will attract haters. The best thing to do is to delete their comments and block them. Whenever you resort to responding, you are acknowledging them and fueling a fire that could quickly be extinguished.
The One Thing Michelle recommends people do is be themselves. You want to let your personality show. It’s all part of building your own personal brand. Most importantly you want to lead with value, not your wallet. This will result in people wanting to follow you for being you, not for what you sell.
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