Most entrepreneurs today spread their attention across several different social media platforms. However, it is vital to ensure we understand the etiquette of each platform we are on to avoid damaging potential relationships.
Over the past week or so, one of the discussions I’ve seen online has been people utilizing a social media platform incorrectly. The best example involves individuals who are treating LinkedIn as a dating website. Let’s get this out in the open, if someone is using LinkedIn in this fashion, they should probably try using Tinder instead.
While it might seem innocent to flirt on a professional platform, think of the reputation that it creates for an individual. It’s called a social network for a reason. When someone misuses a platform in this type of fashion, it doesn’t take much for someone to tell others about their experience with an individual How hard do you think it will be for the person who treats LinkedIn as a dating platform to use it professionally later on?
Ultimately, proper etiquette comes down to utilizing common sense. If something doesn’t seem like it belongs on a platform, then it probably doesn’t. If there is any doubt, simply take a few moments to look at a platform’s Terms of Service as it will state specifically what is prohibited on the platform.
The key to success in utilizing social media in building a following is understanding who your audience is and who it is not. You want to ensure that the content you are creating and sharing resonates with them as that is what will attract a following and ultimately grow it over time.
Regardless of the niche, your business is in, you want to ensure that you are showing up authentically. The worst thing anyone can do is create a “persona” online that is different than who they are offline. Since the vast majority of people will interact with someone offline at one point or another, we must make sure that people see us in the same fashion regardless of where they connect with us at. If there is a disconnect here, people will not want to invest time or money in a brand because people utilize social media to connect with real people, not fake ones.