Once you know who your ideal client avatar is, and have the right message, it’s time to identify how to properly target them online and offline. The more precise your targeting, the better your results will be.
If you’ve fully developed your ideal client avatar, the hardest part of targeting will have already been accomplished. This is knowing what their various interests and behaviors are in life. The more exhaustive your list, the more precise your targeting will be.
Your first step in this process is to determine how do your clients buy online and offline. For example, there are some businesses which will experience a high level of success with Facebook Ads compared with other industries. One of the easiest ways to determine this is to look at competitors online and examine what they are doing. Look for the top businesses in your market, deconstruct their marketing to find out what makes them tick.
Identify which platforms are they utilizing to market to potential prospects. When you have identified them, focus on the top 3 methods. While a business might utilize multiple platforms, you must concentrate your efforts in the beginning to a small few.
A great tool to utilize on Facebook is Audience Insights. This tool will tell you all sorts of information about your target audience. One of its most useful features is it tells you what other pages your selected audience likes. With this info, you can create content that looks similar to what they are already used to consuming.
Another feature that is beneficial to your targeting is device usage. By understanding what type of device your audience engages Facebook on, you are able to create content and offers to reflect it. For example, a page created to explain your offer in detail on a desktop will not have the same effect on a mobile device.
Your objective in utilizing Audience Insights is to create an audience to be as close as possible to your client avatar as possible. Thusly, when you run ads on the platform it will have the highest probability of resonating with them and result in sales.