Video is one of the most powerful tools that you can utilize to reach your audience on social media today. However, it is extremely important to understand that not all videos are created equal. How many videos have you seen that are fuzzy, have poor sound, bounce around, etc? These are some of the easiest things you can fix to improve the results you are achieving with your video production.
Get a modern smartphone
Every year technology improves dramatically. With most modern smartphones you can record 1080p video and with the newest ones 4k video. What this means to you as an entrepreneur is you no longer need a separate video camera to record videos. For many people this can be a limiting factor. Now every person who has a smart phone has a video studio in the palm of their hands. It’s simply a matter of selecting the type of phone that you resonate with the most.
My personal recommendation is the iPhone 6S or 6S+. Apple’s products are simple to use, and if you utilize any of their other products transferring files to and from them is a breeze. Additionally, finding apps for video editing is a fairly simple task within the App Store.
Utilize A Tripod
Having a stable video can truly enhance the experience your viewers receive while watching your content. There are times when you want to hold your camera with your hand, but when you want to produce the most professional content, having a tri-pod will make a dramatic difference.
There are several types of tripods available on the market. There are two that I personally utilize when recording videos.
Manfrotto
The Manfrotto Mini Tripod is the one I utilize on my desk when I am hosting a live stream. This ensures that my phone is in the exact position of my choosing. Additionally the tripod is very solid and will not tip over easily compared to others on the market.
Sunpack
The Sunpack 6000 PG is a traditional tripod that you can take with you almost anywhere. One of the nice things about this piece of equipment is the levels it has on it. By utilizing these I can ensure that my camera is level regardless of the terrain I am on.
Utilize An External Microphone
If you are shooting in your home, the microphone on your camera will suffice for the majority of videos that you are producing. However to take your production up to the next level, you will want to utilize an external microphone. External microphones will enhance the sound quality of your recording, as well as reduce ambient background noises. Having clear audio is vital to maintaining viewers. When you are listening to the radio and a station is not very clear, what do you do? You change the channel! Viewers will do the same thing with your content if they cannot hear what you are saying.
A great microphone that many people have utilized with their iPhone is the Rode smartLav Lavalier Microphone. It’s a corded microphone that will help you create a solid audio to go along with your video recordings.
Utilize External Lenses
While the camera on the iPhone 6S+ is great, there are limitations mainly due to the view on the phone itself. Just as with a DSLR camera, having a variety of lenses can help with you shooting high quality video.
Olloclip
The Olloclip is by far is one of the best choices when it comes to lenses for your camera. You can utilize a zoom lens, as well as a fish-eye lens to expand or focus in on your content.
Each of these recommendations can enhance your video production skills, but there is one thing that they will not do, and that is improve your expertise. The only thing that will improve this aspect of your video production is practice. The more you practice the better your skills will become.
