You might have spent plenty of time talking about your business on Facebook, but now you are getting started with building your presence on Google+. Are you now wondering how to increase your engagement on Google+?
1. Choose Images That Stand Out
Google+ is a highly visual environment, where images will dramatically increase the exposure of your posts. You will want to utilize images that create engagement. Always remember that while you want to use images that highlight your brand and your message, it is important to connect with your audience.
As an example. If your ideal client has a passion for the outdoors, an image like this would resonate with them.
Also when it comes to engagement utilizing images, brands such as Starbucks do a great job of generating comments and shares with their followers. Look at this image they recently utilized:
2. Be Personable
Far too often businesses take a stiff approach when it comes to connecting with their audience. Always remember that people connect with people, and buy with emotions. The more you can invoke emotions, the greater the chance that your followers will engage with you and share your content.
Carnival did an amazing job of invoking the emotion that we all have in life of dreaming about doing something big with their brand. Not only that they remind you that vacations with your family can be fun.
3. Use A Call To Action
Sometimes all that is needed to increase engagement is to simply ask your followers to take a specific action. Call to Actions can be:
Asking A Question
Completing A Survey
Directing For More Information
Samsung USA illustrates a great example for this past Father’s Day, leading people to check out their picks as illustrated in the image below. Who wouldn’t check out what they thought were the best picks after seeing that image?
4. Leverage Trending Topics
A great way to increase your exposure and create engagement is to leverage trending topics. Trending topics utilize hashtags to identify them. Sometimes the best way of gaining exposure is to simply jump into a big conversation. A word of caution though, its important that when you do this, you are doing it in the right way. Your goal is to create engagement and sharing of your content which in turn increases your exposure.
Mercedes-Benz definitely capitalized on the World Cup in Brazil by combining their support for Germany with their brand in the same image. All while including details on the AMG Coupe from their lineup.
5. Host A Google Hangout
Google Hangouts are becoming more and more popular these days. While similar to platforms such as GoToWebinar, Hangouts are FREE! When leveraged properly not only will they attract people interested in hearing your message live, the recordings can play 24/7 on your YouTube channel!
You can use hangouts in ways such as:
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