It can be seriously overwhelming to decide amongst the choices where you should place your efforts at when it comes to social media marketing for your business. How often have you wondered if you should be spending more time on Google+ or LinkedIn vs Facebook? Or should you share your videos from sites such as YouTube, Vimeo or Metacafe? Yes there are plenty of choices to choose from when it comes promoting yourself or your business online. While you are figuring out which ones will work best for you, you absolutely must begin to share valuable content otherwise people will not find you. If you are waiting for the perfect moment to get started, then you will wait a very long time. Remember imperfect action will generate results long before the perfect moment arrives in your life. Today we are going to focus on a couple strategies you can utilize on Facebook and LinkedIn to grow your business and expand your network.
If over 1 Billion accounts doesn’t say something, then you obviously are not watching the 800 lbs gorilla in the room. Facebook has established itself as the dominant force in regards to a destination where people come to connect with each other to build relationships. If you are looking to establish personal relationships where you get to know someone for who they are, then you must use Facebook! Building personal relationships should be a core part of your strategy to grow your business, especially if you want to utilize a solid referral strategy to expand your sphere of influence.
To grow your sphere of influence there are a few key things that you can do which will help you accomplish this goal. First, you must share content that your audience will find useful to a particular problem. When you share content in this fashion, you will grow a following that will want to share your knowledge with their spheres of influence. The more you do this, the more your influence will increase. On the flip side of this, you will want to ensure that people see you as a real person, so post things that are more personal to you. Remember that people will do business with their friends first, long before anyone else. So make it a point to build friendships that bridge the gaps between you and your ideal target audience. If you focus on this concept you will never run out of potential clients and customers.
In an upcoming post we will discuss how you can leverage Facebook ads to build brand awareness, but keep this in mind. Marketing on Facebook utilizes what is known as Interruption Marketing. What this means is that ads interrupt whatever you are doing at the moment. How many times did you notice an ad that caught your attention but made you stop everything that you were doing. This strategy we will go in depth soon, but remember this key point regardless if you use ads or not in your marketing campaign, you absolutely must focus on building solid relationships with people if you are wanting them to buy from you.
While relationships are built on both Facebook and LinkedIn, you can truly mine for clients and customers on LinkedIn. If you wanted to know who in your network is connected to a decision maker that you need an introduction to, welcome to LinkedIn. When leveraged properly, LinkedIn can simply your marketing efforts to reach your target audience as well as finding people who are looking for your services. How many times have you been to a networking event in your local city but were not able to find someone that either needed your products or services, or someone that you could provide a solid referral to? You would be hard pressed not to meet someone on LinkedIn when it is used properly.
While there are a multitude of books and courses on using LinkedIn lets focus on a simple strategy that can help you grow your influence, LinkedIn Groups. Think of LinkedIn groups as a networking group on steroids, as you will find groups that are full of people with similar interests or backgrounds. Imagine for a moment if you could walk into a room and you realized everyone there was your ideal client or customer. That’s what LinkedIn Groups truly are when used properly. Look for groups that will consist of your ideal clients and customers and focus on becoming a highly valuable resource. Your goal should not to be to sell the moment you join, but establishing yourself as an expert. When you do this, you will have people who will begin to see you out because you have demonstrated a certain level of knowledge in a given area. Make the effort to find and join a group today that has your ideal client base as its members.
Remember that on either network, you absolutely must focus on building the relationships through the sharing of quality content which leads to a dialogue. When you do this consistently, your network will grow and the referrals will come to you.