Growing your business online is one of the most powerful things you can do to attract your ideal clients and customers. It is also a necessity to stay in front of your existing clients. The average person today has some form of a mobile device to utilize to access the internet. Did you know that over 60% of people access the internet from their mobile devices? How many times have you seen people looking up information prior to making a buying decision? Or how many times have you seen individuals leverage social media networks to ask for insights on where to go for a particular product or service.
When you position your brand online effectively, you can be found by your potential clients very quickly. As new forms of media are developed, we must embrace them quickly to get ahead of our competition and ultimately increase the market share that we are able to capture.
The methods we discuss today will allow you when leveraged properly to quickly grow your brand. The best part is that it doesn’t require any special equipment, just a smart phone with an HD camera!
Periscope was launched in March 2015 after its acquisition by Twitter earlier in the year. The platform allows you to broadcast a video of what you are experiencing in the world while your followers can comment. This allows your followers raw and unfiltered access to your world. Have you ever wanted to see what happens behind the scenes in a business, or experience the world through someone else’s view point? That is the power of Periscope.
However, in regards to businesses you can leverage it in multiple ways. For example if you are in Real Estate you can position yourself as the go to person for the community that you live in by showcasing the area that you are marketing. How effective would it be for your brand if you interviewed the owners of the hot places in town to visit, or showed people the landmarks in a city? Because it’s live, the people watching your broadcast can ask you questions about what you are doing. It truly ads a live component to utilizing video to promote your business.
As Periscope is one directional, Blab allows you to have up to 4 people on screen live streaming at the same time. A great way to think of Blab is if Google Hangouts grew up into a platform that was easy to utilize. Blab allows anyone to host a show on any topic of their choosing. As a business owner you now have the ability to showcase your talents and build an audience. Utilizing the Real Estate example, an agent can do things such as interviewing home builders, insurance agents, etc to provide the answers to questions that their prospective clients have about Real Estate. The possibilities are limitless as the platform is still new.
While live streaming platforms are gaining momentum, YouTube is still a key component of your marketing strategy. YouTube is the 2nd largest search engine. Think about how many people have searched for a how to video before going to their local home depot to buy the necessary components to facilitate a repair in their home. Because YouTube is owned by Google, videos are easy to rank within the search results. When a video shows up in search, it displays a thumbnail that stands out. If you were to have a video show up on the first page of search for a keyword you want to be known for, what would that potentially do for your business?
The key to success on any of the above platforms is to be yourself. Everything does not have to be perfect. People want to connect with you because of the message that you bring, the services you offer, and the value you provide. The most important thing is that you get started creating video for your brand, as you might be surprised at who will see your message and ultimately hire you for your products and services.
If you need help in your business to identify your branding and ultimately market your business online, click HERE to schedule a call with me.