So many times people forget that to grow a business you absolutely must prospect for new clients and customers as they will not automatically come banging down your door. There is a misconception that if you simply put up a sign, people will automatically come to you. Lets face it, in today’s economy its more important than ever to get back to the basics of prospecting to help each other build their businesses. One of the simplest ways of growing your business is to start using Social Media for Prospecting.
Can you use Social Media for Prospecting?
You can most definitely use Social Media for Prospecting. Lets look at what prospecting is. Prospecting is the art of creating relationships that lead to business transactions. The only difference between using Social Media for Prospecting and doing it in person is the distance involved between people you are building the relationship with. With social media no longer do you have the barrier of distance preventing you from connecting with someone. One significant advantage of using Social Media for Prospecting is the relationship building process. You have the ability to create lasting relationships with more frequent touch points with the people you are wanting to connect with that ultimately increases the likelihood of making business happen. After all people do business with those they know like and trust, and Social Media is a great way to make this happen.
So How do you use Social Media for Prospecting?
To use Social Media for Prospecting you have to know who your target audience is, as it does not help to connect with the wrong group of people. Once you have your target audience identified, you have to engage them with communication that matters, not trying to pitch them on your latest and greatest gadget. Its more important than ever that you take the time to build the relationship as we are all bombarded by people who want to sell us on their goods and services without any type of a relationship present. The most important thing is to come from the heart and be genuine in creating a lasting relationship that ultimately leads to business. Remember when Social Media For Prospecting is used properly, there will always be a never ending supply of new clients and customers for your business.