Mike Broadwell specializes in helping individuals create their marketing message using a breakthrough process focusing on improving communication between businesses and their prospects.
Mike’s road to entering the marketing world began in the realm of engineering, which is different than most people in marketing who typically take a creative path. He started learning marketing on the side while involved with technical sales.
As marketing was his side gig, he was able to improve upon his skills while working full time. This proved to be very valuable when he was laid off from his primary job.
In regards to sales, his approach is based off his experience in engineering which is offering a solution. Thusly by offering solutions to prospects instead of the typical sales pitch, this greatly enhanced his ability to market and close prospects.
A key to his success has been focusing on building relationships. The more you focus on building relationships instead of simply the sale, the stronger your book of business will become over time.
He created Breakthrough Factory as a way to help people get their message out to the world. Having a crystal clear message is key to success in the crowded marketplace that we are in today. One of the key aspects of the program he developed was to take out the technical aspects for his students. This results in eliminating one of the biggest obstacles that most people have in marketing their business online.
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