Desislava Dobreva is a personal branding strategist & a social media badass providing people with the tools they need to discover their true passions in life and turn them into profitable online businesses.
Desislava’s journey into the world of brand marketing began in the realm of economics which is what she studied previously in university. She ultimately made the transition into studying Brand Management in Denmark which was an adjustment since it’s not her native country. This was a direct result of taking a marketing course while going to school for economics that led her down this different path.
When it comes to branding, it is more than simply posting on social media. It’s the psychology behind what we must say to brand ourselves effectively.
Branding is how people perceive you online. If people perceive you as annoying then that will become your brand. So you must decide in advance how you want people to perceive you online.
A simple way for anyone to begin to branding yourself it to publish articles on LinkedIn.
Another way to distinguish yourself online is to identify the sub-niche that you are in. For example, the fitness niche is very broad. However, you can distinguish yourself quickly if you became known as the person who publishes healthy recipes.
As far as platform go, simply pick one. The one you pick should be the one where your ideal clients and customers spent the most time on to gain the most traction with your brand online.
On Instagram, avoid utilizing major hashtags as your content will get lost. Look for ones that have between 50K – 500K posts on it. You will have a higher probability of getting your content seen in this fashion.
The One Thing that everyone should do to brand their business online is to be consistent as so many people are not doing this. Additionally, talk about what is happening in your industry.
To connect with Desislava visit: