The most economical and powerful way to market your business today is to utilize Facebook ads in your business. However, it is important to utilize them properly to create a positive ROI on your ad spend.
When utilized properly you can reach your exact ideal prospect for your business with an ad. Far too often, entrepreneurs and business owners jump into ad campaigns without planning properly. Here are 3 tips that you can utilize in your business to improve the results you are achieving with Facebook Ads.
- Have a clear Call To Action(CTA): We are bombarded by marketing messages every single day. Thusly we must be extremely clear on what we want prospects to do. When it comes to a call to action you want to ensure that the CTA on the ad is exactly the same on your landing page. One a major company’s ad campaign that came up in my newsfeed, their landing page lacked a clear call to action.
- Provide Clear Benefits: People buy benefits, not features. When you are creating your ad, how can you incorporate the benefits of what you are offering into it? If the benefits you are offering do not trigger a strong enough emotional response, the probability of someone buying is low.
- Be Specific With Your Targeting: One of the mistakes I see entrepreneurs make is trying to reach too many people with a single ad. You want to be as specific as possible. This is for several reasons. First and foremost, your ad will only be displayed to people who are most likely to buy your product or service which enhances your bottom line. Secondly, Facebook utilizes what’s known as a relevancy score. The score ranges from 1-10, with 10 being the highest score possible. The higher your score, the lower your ad cost will be.
Keeping these 3 tips in mind before you create your next Facebook Ads campaign, will save you time, energy and money promoting your business online.