For over eight years, Kelly has concentrated her career on social media for business, teaching social networking skills and online marketing techniques to real estate agents, business owners, and other professionals.
Kelly’s journey into marketing began shortly after college when she entered the field of new home sales. She leveraged social media to generate leads and ultimately started selling homes because of it. This led her to teach social media to real estate agents as an outreach program for the home builder.
This ultimately led her down the path to entrepreneurship after working several jobs in the corporate sector. In the beginning, she would take on any job. This resulted in her working 100 hour weeks.
It all came down to a philosophy of “If you want something bad enough you will find a way to make it happen.”
Going into business for herself was the result of having a clear understanding of her “Why”. for Kelly, it was being at home with her kids and making the same as working in corporate.
To achieve your why in business it is vital that you have both long term and short term strategies. Especially since throwing spaghetti on the wall as a strategy doesn’t work.
A key component to growing any business successfully online is knowing who your ideal client is. Your objective is to be the ideal solution provider for them and not for the masses. When you try to please everyone, you end up pleasing no one.
The One Thing Kelly recommends entrepreneurs do who want to grow their business online leveraging marketing is utilize a lead funnel. You want to engage your prospects in an automated sequence that begins with them exchanging their email address for something of value.
A funnel can be broken down in the following manner:
- Initial Opt-in offer
- Conversion (Ask For The Sale)
It’s always easiest to convert a warm happy fan.
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