Oguz Konar has been in sales and marketing since the age of 7. He’s the best-selling author of 2 books and a serial entrepreneur of 4 successful businesses. Oguz is also a speaker and consultant on digital marketing & lead generation.
Oguz grew up in Turkey which became his foundational roots in the world of entrepreneurialism. While growing up every weekend he would shop with his mother at the open air markets. One day when he was giving out water, someone gave him money for it. The lesson stuck with him that if you find a pain people are experiencing they will pay you for providing a solution.
When it comes to measuring your business, it is about money, not passion. As there are many passions people have which will be hard to monetize and turn into a business.
When he entered the world of online marketing, he began with providing people websites. This was a result of attending various networking events and realizing people did not have professional looking sites. Eventually, people began approaching him on how to get traffic to their sites.
Ultimately this led to the revelation that people didn’t want a pretty website, they wanted customers from a website.
When a business is the first launching, it is important to test your offer with the market. You want to talk with potential buyers & give them a discount to obtain testimonials on your services.
The key is to build value before asking for the sale.
Always remember that failure is not final until you stop.
For businesses to succeed in marketing today, it is vital that their websites are optimized for mobile. With over 60% of internet traffic originating from a mobile device, it is a must. Additionally, Google now penalizes sites in the search that do not provide an optimal experience on mobile.
The One Thing that every business owner should do is to take the time to identify and document what is working in their business. You want to focus on what is working best to generate new clients and capitalize on it. When you know what is working best, you simply need to do more of it to grow your business.
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