The birth of her son came with the collapse of the US economy inspiring Kristin to create her own income. She used speaking as her biz builder taking her income from 30k – 175K part time in her first year. Her one-hour talks generated 5k, 50k even 100K.
Kristin’s journey originally began in media sales helping local businesses. However, when she decided to have a family it was time to do something different that would provide greater flexibility. Around this same time, she saw an ad for a personal development company which became a stepping stone into the speaking arena.
In 2008/2009 she accumulated a lot of medical bills around the same time as her husband was laid off. Needless to say, this caused a bit of a financial crunch. Often when your back is against the wall, you will create the method that will get you out of a situation. Soon after this, she spoke at a networking group with 40 people in attendance. She sold a $97 product to 30 people in the room. Thus her speaking business was born.
When you decide to create a product you must put it out there. It simply needs to be good enough, and definitely not perfect. When we focus on perfection, we end up never releasing it as there will always be something to improve upon.
As you build your brand you want to focus on being around people that “Get You”. This means knowing who your ideal clients are and who they are not. There will be groups to speak in front of that are the ideal fit, and there will be others which will not.
A great way to begin your speaking career is with networking groups. Your goal is to speak to them so you can connect with everyone in the room instead of speaking to a few people that are at a table. This means your goal is to find groups where you can speak instead of attending on a weekly basis. To grow your business you want to expose your message to as many people as possible. This is often the one thing that causes businesses to fail. If only a small amount of people know who you are, then your revenues will be small as a result.
Each networking group is different, as each group you speak in front of will be different. As a result of this, you will want to tailor your talk to fit that particular audience. A mistake that many individuals make is using a one size fits all presentation. You want people to feel special, and the best way to do that is to customize your presentation for them.
Additionally, you will want your talks to add value to the room. You want to engage with your audience, create partipitation so they are engaged with what you are saying.
Regardless if you are selling something with your presentation, you will want to utilize the opportunity to build your list. Often people will not buy on the first point of contact, however, if you follow up with them, they may utilize your services at a later date and time.
A great way to get more speaking engagements from groups is to become a resource for them. Usually, groups are looking for additional speakers, so the more people you send their way, the more likely they will refer you to other groups.
The One Thing Kristin recommends is for people to decide what their #1 role is in business and establish a goal to get in front of more people. Each and every person has a story worth hearing and people are waiting to hear it.
To connect with Kristin visit:
On this site, there will be 3 30 minute trainings to help you get find speaking engagements in your community