Orzala Quddusi is a client engagement specialist focused on helping small business owners connect with their clients and prospects utilizing social media and email marketing.
Having a career in client engagement wasn’t how Orzala started out in life. After earning a bachelor’s of commerce she spent 5 years in the corporate world. When she had her 2nd child she decided she didn’t want to be a stay at home mom. She wanted to do something that would take her back into the working world, as well as provide flexibility in her life.
After learning how to utilize Hootsuite, she decided upon entering the world of social media marketing to help local businesses. To get her first clients she began networking with local networking groups. She used her age to her advantage as business owners wanted to work with someone who understood social media.
Persistence was the key, as it took her 1 year to get her first client. However, once this happened, other clients quickly followed suit.
When starting a business while raising a family, it is vital to have two types of support. First and foremost is having support in the home. Her spouse at the time didn’t have an entrepreneur mindset. He thought everyone should just go out and get a job. This resulted in slowing down the potential growth of her business.
The second type of support to have in business is a business coach. Coaches will look at your business and tell you the things you need to hear to help you move forward.
As a result of making changes at home and with her business coach, 90% of her business now comes from referrals.
When you decide to leverage networking groups to grow your business you must choose them strategically. Look for groups that have business owners as their members.
Another method to grow your business is to leverage Facebook Groups. The key is to focus is on quality over quantity. There will be numerous groups that have lots of postings but little engagement. Facebook groups while powerful require you participate in groups with a high amount of engagement.
The One Thing Orzala recommends entrepreneurs do is to have a plan when utilizing social media. The key to having a successful plan is to incorporate measurable metrics within it to know what is working and what needs to be improved upon.
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