Vanessa Shaw is a sought-after speaker and expert on business mastery, personal leadership and 6 and 7 figure income strategies. She is the creator of The Boutique Business Model and The Big Bold Event and her zone of genius.
Vanessa’s desire to be an entrepreneur began at the age of 9, however it wasn’t until much later in life when she took the leap. After spending time as a stay at home mom, she trained to become a coach specializing in helping women lose weight, get in shape and build self-esteem.
The turning point in her journey occurred while she was building her business inside of another one, as she had only one client. When the client went away she almost went bankrupt rebuilding.
It was during this period she realized how the attraction of clients resonated with her, ultimately resulting in 5 years of massive growth.
One of the key lessons learned during this period was that we learn more from our failures than from our successes.
When initially launching a business a fast way to generate traction is to utilize networking to book speaking engagements. Speaking engagements will allow you to put your message in front of a larger audience of qualified buyers than simply attending networking events.
A key aspect of utilizing networking in the early stages of your business is testing ideas. By simply talking with people you meet, you can quickly assess the validity of ideas before utilizing online marketing. In business the faster you can determine the validity of an idea, the faster you are able to generate profits.
It is important while building your business to focus on quality over quantity. In the beginning, it may be tempting to accept anyone as a client, but you will quickly discover there are numerous people who are simply not a fit for you. With over 7.5 Billion people on the planet, there’s more than enough ideal clients who can use your services.
By niching down, you can become the celebrity within a specified niche. This allows you to charge “champagne” prices to attract the clients you desire. People perceive high quality with higher prices, which ultimately result in better clients.
The One Thing Vanessa recommends is that if you are serious about growing your business it is a must that you hire someone who is ahead of you on the path you want to go on. This keeps you accountable to performing the actions necessary to achieve the success you desire.
To learn more about Vanessa visit: