For any business to grow and scale in today’s world, it is vital for them to advertise their products & services online and offline. However, it is vital for each business owner to leverage proper messaging that connects with their ideal client avatar.
Because advertising is a necessity, it often results in business owners rushing to create ads to market their business online. This often results in lackluster results leaving a bad taste in their mouths because of its poor performance.
When ads fail, it is often the result of one of 3 key areas in an ad.
If a single one of these areas is off it can quickly result in the poor performance of an ad. Each one of these areas is of vital importance as they have an impact on how people interact and ultimately make a decision when they see your ad.
If you are unsure as to why this matters, here is an example that will put it into perspective. This week I had an ad show up in my newsfeed for a local burger restaurant. While the message was great as it was compelling, and the targeting was correct as the ad was showing in the proper area, the avatar was off. As I no longer consume meat or dairy products, I am not a fit for the promotion they are running. So as a result, while I thought it was a good ad to promote their product, it would be one that I would not be partaking in.
This is why it is imperative you get these 3 areas nailed down when it comes to marketing your business online. Over the next several weeks we will explore each one of these areas in detail as to why they are important.