If you are not marketing your business as an entrepreneur, you are increasing the odds you will become part of the percentage of businesses that fail within the first 5 years.
One of the main reasons why entrepreneurs fail is a lack of marketing. Marketing goes beyond telling your friends and family what you do for a living. It goes beyond attending a few local networking groups giving a 30-second commercial on a weekly basis. Marketing means you are placing advertisements in the direct path of hungry consumers for your product or service.
So why marketing as an entrepreneur?
It’s quite simple. The world is full of hungry buyers, and it is your responsibility to ensure your business can be found by them. For every business that you find on Google, there are countless others who don’t have a web presence.
Gone are the days when you simply needed an ad in the Yellow Pages, and your weekly newspaper to generate all the business you need. We live in a world where people search for solutions either with their voice or by their thumb. If you are not able to be found by either, you are falling behind fast.
Think about how you go about searching for solutions to the problems you are experiencing. Now compare this to the masses. While some individuals will ask people they know for a referral. The population as a whole simply goes with whoever they find first online to solve their problem.
This is why marketing is critical. Why referrals are powerful and can fuel any business, you have to consistently inject new lifeblood into your network to ensure a steady stream of referrals every month.
Your objective in marketing is to ensure your potential prospects will find you in the places they frequent online and offline. When you do this successfully, you will have a consistent flow of leads for your business.