PollyAnna Brown uses her over 20 years experience in entertainment to help business owners and entrepreneurs grow their audience, impact, and income. She’s the founder of Storytelling Marketing® and the owner of PK Media, a marketing and PR firm.
PollyAnna’s journey into the entrepreneurial world began in the entertainment industry through storytelling. While she was always in the spotlight, her heart secretly craved for everything happening on the back end. Once she left the performing world, she dove head first into PR helping entrepreneurs tell their story.
The stories that people want to hear are often the ones not spoken. As a result, people avoid brands that don’t tell the story behind the story. Now more than ever people are craving authenticity. The more authentic you are, the greater the likelihood a prospect will want to begin to know, like and trust you. The more you can inspire someone in their day to day life, the more they will want to buy from you.
When it comes to getting featured in the media it is important to show up in the right publications. If you are a health coach, showing up in an automotive magazine doesn’t necessarily help you attract clients.
One of the questions that typically is asked is how do you get featured? It’s simple, you have to build relationships. You want to connect with writers and editors to become their go-to source on your topic. This way in the event they need a last minute source, you are there for them.
A great resource for individuals wanting to get featured in a publication is HARO (Help A Reporter Out). Several times a day, emails are sent out with requests by media outlets looking for sources on particular topics. It’s a resource that you must work, but if you are consistent with it, you will generate results.
The One Thing PollyAnna recommends is to write out all of your micro-stories, particularly ones with lessons attached to them.
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