Everywhere you look online you will find someone offering a course enticing you to learn how to do something to take your business from one level to the next. However, if you want to succeed in today’s market, you must shift away from providing information to providing implementation.
It wasn’t long ago that course offerings online were not very common, so it was easy for an individual to achieve success. However, with the sheer abundance of course creators, we live in an abundance of information. One of the main challenges with courses today is the quality of the product. There are far too many courses created that are not offering something different than what someone can find in a YouTube video for free.
As a result of this, consumers are leery of investing in yet another course in search of the holy grail which will take them from where they are today to the promised land of financial freedom. With the sheer amount of information available, most individuals live in a state of information overload, as they are unsure as to what they should be doing to grow their business or solve a problem. Look at what your prospects are exposed to. Everywhere they look, someone is offering a course to teach them “The Best Way” of achieving their goal, and each one is different. Because of this, consumers feel stuck as they don’t know what they should be doing to achieve success.
The way to stand out in today’s marketplace is to offer a course focusing on implementation. Does this mean that you must do it for them? No, as that is an entirely different type of service. What this means is you must provide individuals a clear path for them to take the knowledge and implement it. You want to give people exactly what they need to generate a specific set of results. Think of it like you are baking a cake. You want to identify the ingredients they will need and give them the specific instructions necessary to create a certain result.
The other component of this process is a feedback loop. In a multitude of courses today that are only informational, a student has no way of knowing whether they are doing things properly or not. This is where feedback will prove to be vital. The ideal scenario is to provide individuals with feedback on what they are doing right, and what they are doing wrong. This will result in individuals achieving results faster as they are able to correct mistakes and dramatically improve the results they are experiencing.
Look at the courses you have taken in the past, and ask yourself have they been primarily informational, or did they help you implement. Use this as a foundation for the future. If you are buying a course, look to see how will it help you implement. If you are creating a course, ask yourself how can you help your students implement what they are learning.
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