Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Budweiser, and Forbes. He’s probably seen more quizzes than any other human on earth right now. What type of business do you own or operate?: Interact Quiz Builder – Platform for creating quizzes
Josh entered the quiz industry by meeting the needs of his clients. Originally he began his entrepreneurial journey as a website design consultant. He quickly discovered that all of his clients wanted to get leads. When one of his clients requested a personality quiz, it resulted in 50x more leads generated than any of his previous websites built.
Quizzes result in an easier conversion into sales, as they are adapted to the modern world. With the widespread use of them, people are conditioned to want to participate in one.
One of the hurdles that Josh and his team have overcome for business owners is removing the need to develop a quiz from scratch. Within their platform, there are numerous quiz templates that anyone can utilize. Each of the templates can be customized to fit a particular business. These templates also include a follow-up sequence that can be utilized as well to increase conversion numbers.
Most users of the platform are able to deploy a quiz within an hour by adding it to their website.
As quizzes are not oversaturated within the marketplace, they stand out in the sea of ebooks & videos people are utilizing as lead magnets. Additionally, because of the interactivity of quizzes, people are more likely to take them than to sign up for another e-book they may or may not read.
There are a variety of ways quizzes can be utilized in business. For example, a cosmetic company asks people “What’s your beauty style” and places product recommendations at the end.
The One Thing Josh recommends is for people to give quizzes a shot in their business. Swap out a lead magnet with a quiz to compare the results of the campaigns. People are tired of being treated the same when they are unique in the world.
To learn more about Josh and try quizzes in your business visit: