When it comes to growing your business there are only three ways to achieve this. One of them is to increase the frequency that your clients and customers do business with you. This by far is one of the easiest methods to increase your business as they are already customers. The biggest expense for a business is acquiring new customers. So it is only logical to leverage the buying power of your existing client database to increase the amount of business they are doing with you!
There are multitudes of methods to increase the amount of business generating from existing clients, but we are going to focus on 3 strategies specifically.
Client Appreciation Events
Sometimes the simplest of gestures can make the greatest impact in the lives of individuals. This is where hosting client appreciation events comes into play within your business. By hosting an event, you are able to bring clients into your business that might not have been there for a while.
As an example, let’s say you are a car dealership. You have a client appreciation event for your clients involving bouncy castles, food trucks, etc. You even tell your clients to bring a friend. If they haven’t been in the dealership in a couple of years, and get to see the new vehicles that are available, how many of them do you think might be interested in upgrading?
Client appreciation events provide you a method to increase top of mind awareness in person. Any time you can have face to face interaction with clients, you can increase personal rapport far beyond what is possible online.
For most businesses, email marketing is an afterthought or it’s something that is not utilized on a regular basis. Or email is utilized as a method to send offer after offer to their database, which ultimately results in customers ignoring their messaging.
To leverage email marketing properly in your business, you must use it as a relationship tool. Look at the world around you, how many marketing messages are your customers exposed to on a daily basis. If you are not maintaining top of mind awareness with them, you will ultimately lose out to your competition.
Using email properly requires you to think about it in a different manner. Think of email marketing in the concept of dating. If you offer nothing of value to a man/woman how long do you think they will remain in a relationship for? Probably not very long. The same goes with your email marketing strategy. You absolutely must offer value in your emails.
Another key factor you must keep in mind when it comes to email marketing is earning the right to ask for the sale. If you never offer anything of value, and simply ask for the sale, how many people do you think will buy from you. However, if you consistently provide valuable content to your subscribers, do you think they will feel compelled to buy from you on a regular basis?
Look at your email strategy and evaluate how much value are you providing on an ongoing basis.
Customer service is by far the most critical component when it comes to increasing your business. Customer service ultimately forms the impression that your customers have of your business.
When you look at your newsfeed on social media, how many times a day/week do you see someone either raving about the customer service they received, or warning friends to stay away from an establishment.
Because of social media it is imperative that every business has a solid customer service plan in place. Not only to ensure that your customers have the best possible experience, but how you handle any issues that arise.
Remember, you want your customers to have a raving experience with your business, so they will in turn tell the world via social media.
Take the time to evaluate these areas of your business. The more you utilize each of them properly, the more you will ultimately grow your business.