After Thanksgiving it’s the typical spend yourself into oblivion season. Unless you’ve been hiding under a rock, it’s hard to not hear about the stories of people getting into fights of pieces of merchandise at a local store. Or to hear about the countless numbers of individuals who rack up credit card debt buying gifts for the people around them. [Read more…]
Every day there are countless entrepreneurs networking, and talking to people about their business. Among the most common questions that everyone asks someone is “What do you do for a living?” If you answer I’m a _____ helping people do ______ then you are not in the business you think you are in.
The reality is that in todays world while each of us has a speciality that we make a living by, we are all in the business of marketing. Think about it for a moment, those who market the best will typically earn the most. Notice I never mentioned that it had to be the greatest product or service in the world. If you have the worlds greatest product but no one knows about it, then what good is your product or service?
Every day, there are millions of people who are looking for solutions just like yours to help them with a problem. The question is, will they find you or will they find your competitor? Gone are the days of simply putting an ad in the yellow pages and waiting for the phone to ring. You have to have a strategy and be proactive about your marketing efforts if you are serious about generating leads for your business.
There are many great examples of how companies utilize various marketing strategies for their products & services. The one I want to focus on today that is the art of telling a story. While telling a story to market a product is nothing new, it moves faster than ever with social media.
Because of social media it is vital that any story that promotes our business is a positive one because regardless of if its positive or negative, it will be shared. This past weekend, I read a Facebook post that highlighted a picture in a local bar that tried to make humor of domestic violence in a very bad way. Sadly, the management of this establishment didn’t handle it well, so now their business is receiving tons of FREE publicity in a very negative way. Oh and the sign was written by the staff, not the management.
So if you think that only the people at the top in a business are in charge of marketing, try again. Marketing is the responsibility of everyone who is involved in the business.
Take a look at your marketing efforts. Is everyone on board with what you are doing, or is it only the people at the top. Remember marketing is a team effort.
How are you getting your team members involved in marketing?
As this past weekend many people around the US celebrated Mother’s day, and the hard work they do to ensure that those they love can have the life they deserve. It got me thinking about why it is important we look at how we are living our lives, and ultimately how do we create the ideal lifestyle.
Like most people I did things like everyone else who graduated from college, except I went into the Air Force instead of the corporate world. It was to work for someone else, and do something and love it. Except there was just one problem, it felt like ramming a square peg into a round hole. Yes I can honestly say I did that as a kid, and in case you are wondering that peg never did come out of the hole!
You see, I’ve always had an entrepreneur mindset since I was a kid growing up in Chicago. Even when I was 7 or 8 years old I dreamed of running a business on my own terms not someone else’s. So you can see the dilemma, working for someone else when inside my passion for doing things my way was always there.
We are taught from an early age to do as the masses do, not what the few succeed at. There in itself lies the problem in the world. Do you remember as a kid how you used your imagination to create the world around you, but as an adult the imagination you once had is a shell of its former self.
Creating your ideal lifestyle revolves around rediscovering your imagination you had as a kid growing up in the world. This is essential because when we take ourselves back to the way we thought as children, we open up a world of possibility. If you were to ask any child what a limiting belief was, they would have no idea what you are talking about. You must remove any limiting beliefs that you may have so you can create the lifestyle you desire to have.
Here are three things that you can start doing today to begin creating your ideal lifestyle
Begin and end each day with gratitude: Too many people start the day off with negativity by watching the news, or negative thoughts about what the day has in store for them. They also end the day the same way. Instead of filling your mind with negativity, begin and end it with gratitude. It can be as simple as being grateful for having clean water to drink in the morning. In case you didn’t know there are millions of people around the world who don’t have clean water readily available to them. The more we are grateful for the things in our lives, the more we will attract what we desire.
Invest In Yourself: You hear of people saying you need to invest in mutual funds and stocks to plan for your future. Guess what, the best return is to invest in yourself as it is the only thing that you can guarantee will generate a result for you. There are many ways to do this, as you can listen to podcasts, read blog posts, check out books from the local library, attend seminars, etc. Decide what you want to accomplish and find the resources to invest in to help you achieve your goal.
Grow Your Network: Successful people spend more time around other successful people. Take a few minutes and look at who you spend the most time around. For you to reach your goals, its important to spend time around people who will encourage you to achieve your goals, and not hold you back. As we each have 24 hours in the day, we can only spend it with so many people. There will always be people who want to encourage you to achieve your goals, and those who will discourage you because they have an intense fear of failure. Identify 5 people who you feel can help you stay motivated in achieving your goals and make a point to spend more time around these people than those who will hold you back.
This is only the tip of the iceberg of what it takes to create your ideal lifestyle. What do you see your ideal lifestyle looking like? Share with everyone in the comments below.
Typically when you hear someone mention the term “Net Worth” you immediately think of balance sheets and bank accounts. In this case, what is it that you are worth on the inside. What is the value you are bringing to your clients and customers. If you work for someone else, what is the value that you bring to your employer?
In order to increase our income, we have to increase our net worth in life. When we do so we become more valuable to the people that we are serving. This principle is often forgotten by people who feel that creating more income should be a given, without doing anything deserving of the reward. Remember nothing that truly lasts in life is obtained without first investing in yourself.
Look at the average lottery jackpot winner. Sadly the majority of them end up in the same position they started in or worse after several years. This is because while their bank accounts increased, they never invested in themselves to increase their worth on the inside.
Here are three ways that increase your net worth.
1. Networking With The Right People
The people we spend the most time around can influence the actions that we make and the thoughts we think on a daily basis. There will always be people who love us for who we are, but there will be those who push us forward and those who hold us back in life. Those that hold us back are not doing it out of spite, but it’s usually because of a lack of understanding about your destination.
When you have people who say things to hold you back its out of fear. How many times have you heard someone say “Oh that will never work, I tried that before…”? The fear of others can ultimately paralyze you from taking the actions needed to achieve the results you desire.
This is why its important to spend time around the right people who will inspire you to take action and move forward in life.
2. Invest in your education
Education goes beyond the classroom in the modern world. How many people do you know in life that stopped learning the moment they graduated from high school or college? We live in an ever changing world, so the only way to keep up with it is to continually learn. Look at how many careers and businesses are no longer applicable in todays world. As an example think of a typewriter repairman, when was the last time you saw one?
Investing in education is a vital component in increasing your net worth in life as it can be accomplished in many ways. You can do this through reading books, reading articles like this one, listening to podcasts, attending seminars, etc. There are more options than ever to expand your knowledge in the world, all you have to do is take action.
3. Invest in Coaching
One of the fastest ways of achieving the results you are looking for in life is to find someone who understands the process you are seeking to achieve and walk you through it. Think about it for a moment, which would you rather do. Make your own mistakes in life, or learn from someone who has figured out how to avoid the potential mistakes on a journey? That is the value of having someone coach you through a process.
Look at professional athletes. How many professional athletes do you see not have a coach to help them be the best in their profession. There is an expression,
What are your thoughts about increasing your net worth in life? What is one thing that has been holding you back from achieving the results you are seeking in your business?
Leave a comment below to let us know your thoughts.
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Have you met anyone that completely disliked changing anything in their lives? We live in a world surrounded by people who do not like change. The reality is that if we do not change we will quickly find ourselves left behind by the rest of the world. [Read more…]